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How should you prioritize B2B E-Commerce investments?
PRIORITIZING B2B E-COMMERCE INVESTMENTS.
Forrester Research analysts predict that by 2019 manufacturers and wholesalers will account for a combined 30% of spending on e-commerce technology, compared with a forecasted 28% share of spending by online retailers. So how should you prioritize your e-commerce investments? That largely depends on the maturity of your current system.
If you’re currently offering a basic, no thrills e-commerce experience,
you’ll likely benefit from making investments in the following capabilities:
- Content management system
- Dynamic cross-sell/up-sell
- Multiple shipping options
- Contract & tiered pricing
- Multifaceted Search
- Shopping lists
If your e-commerce system is more advanced from a customer experience prospective,
you’ll likely benefit from making investments in:
- Business Intelligence
- Integrating backend systems; ERP, inventory, fulfillment, CRM, etc.
- Custom product development self-service
In general, you should invest in marketing features and customer experience first and then in creating efficiencies that increase profitability.
If you would like to speak with one of our e-commerce experts you can reach us at (816) 276-2500 or at firstname.lastname@example.org.